Rental fashion is revolutionizing India’s sustainable style scene. By choosing to rent designer clothes from brands like House of Pataudi and Mast & Harbour, fashion lovers in metros such as Mumbai and Bengaluru can reduce waste and carbon footprint. Platforms featuring eco-friendly lines from Myntra and Amazon.in, including No Nasties and Brown Living, make it easier to enjoy trendy, green fashion without commitment.
India’s fashion industry is evolving with a greener conscience, and rental fashion is gaining significant traction as a sustainable alternative to traditional buying. In bustling cities like Mumbai, Bengaluru, and Delhi, style-savvy consumers are opting to rent designer clothes instead of purchasing them outright, reducing textile waste and carbon emissions.
Rental fashion allows you to enjoy premium and sustainable clothing without the environmental cost of fast fashion. Renting a beautiful kurta or saree for a wedding or festival not only supports artisans but also minimizes the need to buy new garments that often go unworn.
Similarly, Mast & Harbour’s sustainable fashion collection, available on Myntra, features stylish, eco-friendly casual wear crafted with organic cotton and recycled fabrics. Renting pieces from this line is a great way for urban professionals to refresh their wardrobe sustainably.
Beyond renting, Indian consumers can explore eco-friendly fashion brands for direct purchase on popular platforms like Myntra and Amazon.in. No Nasties, available on Amazon.in, is known for its 100% organic cotton T-shirts and casual wear, upholding fair trade and zero waste principles. Bamboo Tribe, also found on Myntra and Amazon.in, offers bamboo fiber clothing that’s naturally breathable and sustainable.
For those who prefer ethnic and artisanal products, FabIndia and Nicobar provide exquisite handloom and organic cotton collections rooted in Indian heritage. FabIndia’s breathable kurtas and Nicobar’s elegant handloom pieces are perfect for those who value slow fashion and sustainability.
Upcycled fashion is another exciting trend with brands like Doodlage leading the way. Their upcycled clothing line creatively repurposes textile waste, offering unique, eco-friendly fashion statements.
Renting designer clothes is also practical in India’s festival-centric culture where multiple events demand diverse wardrobes. Instead of buying new clothes for each occasion, renting reduces clutter and promotes circular fashion.
E-commerce platforms such as Myntra have begun supporting sustainable lines with easy rental and purchase options, making green fashion accessible across India. Embracing rental fashion and supporting sustainable Indian brands is a stylish and responsible step towards a greener future.
