The myth that men don't care about fashion or skincare is rapidly fading, especially in India. This article explores the booming men's grooming and fashion market, highlighting changing attitudes, popular product types, and practical grooming routines. From skincare essentials to stylish apparel, Indian men are increasingly investing in self-care and personal style, reflecting a global trend that challenges outdated stereotypes and celebrates modern masculinity.
For decades, there has been a persistent stereotype suggesting that men don’t care about fashion or skincare. This myth is not only outdated but also overlooks the dynamic changes happening in India and across the world. Indian men today are not only paying attention to how they look but are actively investing time and money into grooming and fashion, breaking long-held societal norms.
Historically, fashion and skincare were perceived as domains primarily reserved for women, especially in traditional Indian society. However, the tides are turning. India’s men’s grooming market is witnessing exponential growth, with market research estimating it to reach billions of dollars in the coming years. This growth is fueled by increased urbanization, rising disposable incomes, and a cultural shift towards self-expression and confidence.
Men’s fashion has evolved beyond the simple kurta-pyjama or western suit formula. Contemporary Indian men are experimenting with fabrics, cuts, and styles, blending traditional aesthetics with global trends. The rise of fashion influencers, Bollywood’s impact, and the accessibility of international brands have all contributed to this evolution. From casual wear like well-fitted denim and graphic tees to ethnic wear with modern twists, men are curating wardrobes that reflect personality and professionalism alike.
Skincare has also seen a significant surge in interest among Indian men. The harsh Indian climate, pollution, and increasing awareness about skin health have led men to adopt skincare routines. Products such as cleansers, moisturizers, sunscreen, and face masks designed specifically for men are now common. For example, a simple yet effective use-case is applying a moisturizer with SPF after washing the face in the morning to protect against sun damage while keeping skin hydrated.
Brands like Beardo and The Man Company have capitalized on this trend by offering products tailored for men’s skin types and preferences. These brands provide everything from beard oils to face washes that suit Indian skin tones and concerns. However, it’s important to view these products as aids rather than necessities; a basic skincare routine involving cleansing, moisturizing, and sun protection can make a significant difference.
The cultural shift is also influencing workplaces, social settings, and media portrayals. Men who take care of their appearance are no longer stigmatized but appreciated for their confidence and professionalism. This acceptance encourages more men to invest in grooming and fashion without fear of judgment.
Moreover, this interest in self-care aligns with broader wellness trends seen globally. Men are becoming more conscious of mental health and well-being, with grooming routines often serving as a form of self-care and stress relief. The ritual of skincare or dressing well promotes a positive self-image that transcends superficiality.
In conclusion, the myth that men don’t care about fashion or skincare is not just false but harmful as it perpetuates restrictive gender norms. Indian men today are vibrant participants in the fashion and grooming industries, blending tradition with modernity to express their identities. As society progresses, embracing this change is essential for a more inclusive and diverse understanding of masculinity.
