India’s biggest e-commerce platforms are gearing up for a high-stakes festive season, and the race has already begun. With early access rollouts, blockbuster campaigns, and deep category discounts, Amazon, Flipkart, Myntra, Meesho, Snapdeal, and Swiggy Instamart are all vying for a share of India’s festive wallet. The pre-sale buzz is real — and the competition is fierce.
Amazon’s Great Indian Festival has already opened its pre-festival offers from September 13, giving shoppers a head start on deals across categories. The main event begins on September 23, with Prime members getting 24-hour early access.
What to expect:
Over 1 lakh products and 30,000+ new launches from top Indian and global brands
Up to 40% off smartphones, 80% off fashion, beauty, electronics, home & kitchen
65% off TVs & appliances, 50% off on Amazon Fresh & Devices
10% instant discount with SBI Credit/Debit Cards & EMI
Travel savings via Amazon Pay, plus free entertainment on Prime Video and MX Player
Smarter shopping powered by Rufus AI, Lens AI, AR View, and AI Review Highlights
Meesho’s Mega Blockbuster Sale kicks off on September 19, targeting value-first shoppers with up to 80% off across fashion, beauty, and home essentials. Their short video commerce and regional creator strategy are built for tier-2 and tier-3 engagement.
Snapdeal’s Bharat Swagotsav Sale, also launching on September 19, focuses on affordable festive essentials and Swadeshi brands. Their “Loot Hours” (12 AM–2 AM) promise extra discounts on already reduced prices. Besides, there will be “Tehalka Deals at ₹30” section, where the first 1,000 customers at 8 pm daily can purchase products such as clothing, footwear, eatables, lighting, and consumer electronics for ₹30.
Myntra’s Big Fashion Festival opens early for Insider members on September 19, with full access from September 20. Expect curated drops, influencer storefronts, and up to 80% off on 15,000+ brands.
Flipkart’s Big Billion Days begins on September 23, with a staggered rollout expected through September 30. Early teasers confirm major price drops on the iPhone 16 series, bundled exchange offers, and bank discounts across ICICI, Axis, and Kotak cards.
Swiggy Instamart’s Quick India Movement Sale runs from September 19–28, offering up to 70% off on festive gifting essentials like dry fruits, ethnic wear, and chocolate hampers—with 10-minute delivery in select cities.
This year’s festive face-off isn’t just about who offers the deepest discounts, it’s about who understands their audience best. Amazon is betting on premium launches and AI-powered shopping. Flipkart is going all-in on affordability and mobile-first UX. Myntra is turning fashion into a social experience. Meesho is activating regional sellers and creators. Snapdeal is pushing Swadeshi value. Swiggy is looking to redefine instant gifting.
As the sales go live, consumers will have more choice, better prices, and faster delivery than ever before. But for platforms, the real win lies in trust, retention, and regional reach. As the festive season heats up and every click counts.