Explore India's growing ethical jewelry scene with brands like House of Pataudi and Brown Living. From handcrafted eco-friendly pieces to sustainable fashion collections on Myntra and Amazon, learn how Indian consumers are embracing sustainable jewelry and sustainable fashion that honors heritage and the planet. This guide highlights specific products and where to find them, making it easy to shop green without compromising style.
India's rich heritage in jewelry craftsmanship meets modern sustainability trends as more consumers seek ethical and eco-friendly options. The fashion-conscious Indian market, especially in metropolitan hubs like Mumbai, Delhi, and Bengaluru, is witnessing a surge in demand for jewelry that not only reflects cultural aesthetics but also supports sustainable practices.
"I believe that we need to approach sustainability and ethical consumption from all angles, in all aspects of life. We have to offer the “right” solution to consumers in every sector, from fashion to food, from jeans to jewellery," says Apurva Kothari, founder of home-grown sustainable clothing brand No Nasties.
One standout brand is House of Pataudi (HOP), available on Myntra, which offers a sustainable ethnic jewelry collection. Their pieces incorporate traditional Indian craftsmanship with eco-friendly materials, appealing to those who want to celebrate Indian culture responsibly. For instance, their handcrafted oxidized silver earrings and necklaces use recycled metals, reducing environmental impact while preserving artisanal skills.
Brown Living (brownliving.in) is another noteworthy name pioneering sustainable jewelry in India. They focus on upcycled and eco-conscious products, including jewelry made from natural fibers and recycled metals. Their minimalist designs resonate with urban Indians seeking elegant yet guilt-free adornments.
Beyond jewelry, sustainable fashion brands like Mast & Harbour and Dressberry on Myntra complement ethical style with their sustainable collections. Mast & Harbour’s eco-friendly pieces, including bamboo fiber shirts for men and women and organic cotton dresses and kurta sets for women, pair beautifully with subtle, handcrafted jewelry. Similarly, Dressberry’s eco-friendly line promotes sustainability without compromising on trendy designs.
For those who prefer organic textiles, ether’s organic cotton t-shirts and No Nasties’ organic cotton apparel provide excellent options that align with a sustainable lifestyle. Complement these outfits with handcrafted jewelry from Nicobar’s handloom collection or FabIndia’s organic cotton and handloom accessories to complete an ethical wardrobe.
Upasana and Doodlage are other Indian brands pushing the envelope with handloom and upcycled fashion, proving that sustainability in fashion extends well beyond clothing to accessories and jewelry.
Shopping from such brands not only supports eco-conscious manufacturing but also uplifts Indian artisans and preserves traditional crafts. Indian shoppers can conveniently access these sustainable collections on e-commerce platforms, making it easier than ever to choose jewelry that is both stylish and sustainable.
Embracing ethical jewelry and sustainable fashion means celebrating local craftsmanship, reducing environmental impact, and fostering a conscious consumer culture. Whether attending a festive occasion or curating daily wear, sustainable jewelry from these Indian brands offers a meaningful way to sparkle responsibly.