Check out these five natural beauty brands to help fight skin concerns.
Since the past decades, natural beauty brands have been dominating the market for all the right reasons. Instead of chemical formulas, these brands stick to natural resources and ingredients. These brands focus on plant-based ingredients and traditional remedies to make high-quality beauty products.
The Indian beauty industry has long been influenced by Westernised trends. However, in recent years there has been a massive rise of homegrown brands that pivots back to the Indian roots and essentially uses natural ingredients in their formula. These brands utilise plant-based ingredients, botanical extracts, and essential oils to offer sustainable, cruelty-free, and chemical-free skincare to everyone out there.
These plant-based, Ayurveda-inspired components reduce harsh chemical use and nourish the skin by going deep inside skin cells. If you are tired of seeing no results from flashy skincare brands, give a try to these 5 five natural and ayurvedic brands. But before you do, here are a things you need to understand first:
Why Choose Natural Ingredients for Skincare?
Natural ingredients have always been popular in skincare because of their gentler and more skin-friendly approach compared to mass-produced brands that offer synthetic products. Natural ingredients are derived from plants and herbs that work in harmony with your skin as well as reduce the chances of getting irritation, dryness, or harsh reactions. These ingredients also offer lower to no risk of side effects. Although no product is completely risk-free, natural beauty products often avoid strong chemicals, artificial fragrances, and preservatives that can trigger breakouts or allergies. This makes them suitable for people with all skin types, especially for sensitive skin.
Natural skincare also supports long-term skin health. Rather than offering quick and temporary results, these ingredients provide nourishment and repair over time. If you use these products everyday the natural ingredients will help to maintain the skin’s natural balance, improve texture, and promote a healthy, consistent glow. Some commonly used natural ingredients include aloe vera, which is known for its soothing and hydrating properties; turmeric, which helps brighten the skin and reduce inflammation; neem, known for its antibacterial benefits; and rose, which refreshes and tones the skin. Honey, sandalwood, and green tea are also popular natural skincare ingredients that are valued for their moisturising and antioxidant effects.
Key Natural Ingredients Used in Beauty Products
Natural ingredients work effectively to fight skin concerns and provide you with stronger and healthier skin. Here are some of the most popular natural ingredients that will change your beauty game:
Aloe vera is widely known for its cooling and hydrating properties. It helps soothe irritated skin and provide lightweight moisture without clogging pores. This makes it ideal for people with sensitive or acne-prone skin. If your beauty brand has aloe vera in it, you are going to see improved skin texture and a naturally fresh and dewy glow.
Turmeric has been used in skincare for generations due to its powerful anti-inflammatory and brightening effects. This simple kitchen ingredient helps to reduce dullness, even out skin tone, and calm any irritation. Turmeric is suitable for most skin types and is beneficial to those who are dealing with pigmentation issues or acne marks.
Rose
Rose-based ingredients, such as rose water, rose petals are others are excellent for refreshing and toning the skin. They help maintain the skin’s pH balance and tighten pores. Rose is suitable for all skin types, including sensitive skin. It leaves your skin feeling soft, refreshed, and subtly glowing over time.
Neem
If you are dealing with acne-prone skin, make sure your beauty product has neem in it. Known for its strong antibacterial and antifungal properties, neem helps to cleanse impurities, reduce breakouts, and control excess oil production. It works best for oily and combination skin types that are prone to blemishes.
Honey
Honey naturally attracts and retains moisture in the skin. It goes deep into skin cells and hydrates the skin. It also offers antibacterial benefits that help prevent acne and blemishes. Suitable for dry, dull, and even sensitive skin, honey leaves the skin soft, smooth, and radiant.
Sandalwood is another valued natural ingredient that is known for its cooling and calming properties. It helps to reduce skin irritation, control excess oil, and improve the overall complexion of your skin. It is mostly used in face packs and works well for both oily and combination skin types. Sandalwood also helps in reducing blemishes and adding a natural brightness to the skin.
If you are looking to add natural ingredients in your skincare or simply want to get rid of your skin concerns, here are some of the brands you can check out:
1. Forest Essentials
One of the most favourite beauty brands, Forest Essentials uses traditional Ayurvedic ingredients to fight skin concerns. They ethically source all ingredients from small-scale farmers to support rural communities and provide the best quality products to their customers.
Some of the key ingredients that this luxury Ayurveda brand uses include Kashmiri saffron, kumkumadi tailam, raw honey, ghee, turmeric and more. The brand is famous for their night creams, facial serums, and hair oils.
Price: Rs 2,475
Their day cream is one of the bestselling items of all.
SoulTree
Offering a wide range of body care, makeup, skincare, and hair care products, this brand uses certified organic ingredients. They generally use naturally sourced ingredients like ghee, almond oil, honey, and kumkum butter and are completely free from parabens, lead, silicones, and synthetic fragrances.
Price: Rs 1,095
This brand offers body care, makeup, skincare, and hair care products.
3. Kama Ayurveda
One of the very first natural beauty brands to enter the mainstream market, Kama Ayurveda products provide solutions for various skin concerns. From hair care to skin, body, and natural scents – this brand has attained massive popularity for its approach towards authentic skincare.
Price: Rs 625
It was one of the first Ayurvedic brands to enter the mainstream market.
4. Earth Rhythm
This eco-conscious brand focuses on bringing clean and toxin-free products of the highest quality. Their products are generally formulated with natural, plant-based, and bioactive ingredients. The brand’s most popular product is their multi-tasking lip and cheek tint that has taken the internet by storm.
Price: Rs 379
Their lip and cheek tint is widely popular.
5. L'Occitane
This luxury beauty brand is known for using high-quality natural ingredients from Provence and the Mediterranean. Their products focus on providing intense hydration and sensory experiences, often incorporating natural sunflower oil, glycerin, and aromatic fragrances. Their shea butter hand cream and anti-ageing serum are some of the bestsellers of all time.
Price: Rs 1,050
Once you try their shea butter hand cream, there is no going back.
How to Choose the Right Natural Beauty Brand?
When you are shopping for beauty brands that contain natural ingredients, you need to look beyond labels like “herbal” or “organic.” Instead, you need to carefully check the ingredient list. Many products highlight a single natural ingredient on the front, but include synthetic additives in the formula. Make sure you do not fall for the trap and buy products that only contain natural ingredients. You also need to be aware of greenwashing, where brands market products as “natural” or “eco-friendly” without even meeting those standards. Never rely solely on packaging or buzzwords. Instead, do your research, find out certifications, and overall reputation of the brand to ensure authenticity.
After verifying the authenticity of the brand, you need to choose products that target your skin concerns to get desired results. If you have oily skin, look for lightweight, oil-controlling ingredients like neem or tea tree oil to fight acne marks and prevent pores from clogging. Dry skin types generally benefit from hydrating elements like honey or aloe vera, while sensitive skin requires gentle, fragrance-free formulations with calming ingredients like rose or chamomile.
Last but not least, always remember to do a patch test before fully applying a new product on your skin. Apply a small amount on your wrist or behind your ear and wait 24 hours to check for any reaction. Although natural ingredients are mostly safe, they can sometimes cause irritation for some people. It is best to take the test before applying.
1. Why should I choose natural beauty brands?
Natural beauty brands make products with ingredients found in nature and do not use harsh chemicals.
2. What ingredients should I avoid?
To find true natural products, make sure they do not have parabens, synthetic fragrances, sulphates and other dangerous chemicals.
3. Why are natural beauty products sometimes more expensive?
Natural brands often invest in higher-quality ingredients and sustainable packaging, which increases the production cost.
4. Do natural beauty products have a shorter shelf span?
Yes, they often avoid synthetic preservatives, leading to a shorter shelf span.
5. What certifications should I look for in natural brands?
Look for certifications including Ecocert and COSMOS, Natrue, and cruelty-free labels.
Disclaimer: Prices are subject to change. Please check the product page before purchasing.
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