Instagram Plus is being tested in the Philippines, Mexico, and Japan.
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Meta is testing a new Instagram Plus subscription that brings exclusive Story features such as rewatch insights, multiple audiences, and extended Story visibility. The service is currently being tested in select markets.
Meta has started testing a premium-based subscription -- Instagram Plus -- that will allow users to access exclusive features. Notably, the features include detailed rewatch insights, options to create multiple Story audiences, the ability to post Stories for longer hours, and more.
According to screenshots shared by social media consultant Matt Navarra on Threads, this premium subscription will include multiple exclusive Story features, which will not be available to regular users. Take a look at the features below.
Create multiple Story audiences: This feature will allow users to create different custom audiences so they can share Stories selectively with specific groups and maintain better control over who sees their content.
Get Story rewatch insights: It will show users exactly how many times their Story has been rewatched, providing clearer and more useful engagement data.
Search your Story viewer list: This will enable users to quickly search for specific viewers in the list instead of scrolling through all the names manually.
Preview Stories: Users will be able to preview how their Story will look to others before posting it, helping them make final adjustments with confidence.
Extend your Story’s expiration: The subscription will let users extend the visibility of their Stories beyond the usual 24-hour limit, so selected Stories can stay live for a longer period.
Send Super Hearts to Stories: Users will be able to send special animated Super Hearts as reactions to other people’s Stories, allowing their responses to stand out more prominently.
Spotlight your Story: This feature will give users the option to spotlight their own Story, boosting its visibility so it can reach a wider audience.
Instagram Plus will include multiple exclusive Story features, which will not be available to regular users.
The company, on a dedicated help page, has mentioned that this feature is currently not available to everyone. However, reports suggest that the feature is being tested in the Philippines, Mexico, and Japan.
While Meta is offering a free one-month trial to selected users, Instagram Plus is priced at 65 PHP per month in the Philippines and 39 MXN per month in Mexico. This is around Rs 100–200 in Indian currency. However, there are no details regarding the service's availability in India.
More details are expected to arrive in the coming days. Stay tuned for more updates.
Frequently Asked Questions (FAQs)
What exclusive features does Instagram Plus offer compared to regular Instagram?
Instagram Plus provides several exclusive features including creating multiple Story audiences, detailed rewatch insights, the ability to search Story viewer lists, Story previews before posting, extended Story visibility beyond 24 hours, sending animated Super Hearts reactions, and spotlighting Stories to boost visibility.
Where is Instagram Plus currently being tested, and is it available worldwide?
Instagram Plus is currently in testing phases and is available only in select countries including the Philippines, Mexico, and Japan. It has not been rolled out globally yet, and there is no confirmed availability for regions such as India at this time.
Is there a free trial available for Instagram Plus?
Yes, Meta is offering a free one-month trial of Instagram Plus to selected users during the testing phase in select regions. This allows users in test markets to experience exclusive features before committing to a paid subscription.
What is the pricing structure for Instagram Plus in test markets like the Philippines and Mexico?
Instagram Plus is expected to cost 65 PHP per month in the Philippines and 39 MXN per month in Mexico. These prices roughly translate to 100–200 Indian Rupees, but official pricing and more extensive availability details are yet to be confirmed.