The iPhone 15 is currently priced at Rs 59,900, while the iPhone 16 costs Rs Rs 69,900.
Photo Credit: Flipkart
iPhone 15 and iPhone 16 prices in India may rise soon as Apple plans to withdraw DG support, which could reduce discounts and increase the final cost for buyers.
If you are planning to buy the iPhone 15 or iPhone 16, this might be a good time, as they are likely to get pricey in India. According to a media report, tech giant Apple is set to withdraw demand generation (DG) support for retailers and channel partners this week, and that is how the price of the iPhone 15 or iPhone 16 might be hiked. Here's everything you should know.
It is worth noting that DG support is a hidden incentive that brands offer to retailers behind the scenes. It allows retailers to give discounts to customers without officially cutting the MRP of the product.
Meanwhile, this support has been helping keep prices of models like the iPhone 15 and iPhone 16 more affordable than their listed MRP. When this backend support is removed, retailers can no longer offer those extra discounts, and the real price that buyers pay goes up.
If this turns out to be true, it may push the effective price of the iPhone 15 and iPhone 16 up by around Rs 5,000 for Indian consumers, reports Moneycontrol.
Notably, this comes after Apple reduced cashback offers from Rs 6,000 to just Rs 1,000, which had already made the iPhone 17 lineup relatively more expensive for buyers in India. It also noted that the price of the iPhone 17 series will be unchanged.
It is worth noting that once the DG support is withdrawn, the iPhone 15, which is currently priced at Rs 59,900, could increase to around Rs 63,000 to Rs 64,900. Meanwhile, the iPhone 16, currently available at Rs 69,900, may go up to approximately Rs 73,000 to Rs 74,900 for their base variants.
Therefore, you can buy the iPhone 15 or iPhone 16 this week before the DG support fully disappears. Some retailers may be clearing stock at old pricing right now.
What is demand generation (DG) support and how does it affect iPhone prices?
DG support is a hidden incentive brands provide to retailers, allowing them to offer discounts without officially lowering the product's MRP. This support has helped keep iPhone 15 and iPhone 16 prices more affordable in India. When withdrawn, retailers can no longer give such discounts, causing the effective prices to rise.
Why will the prices of iPhone 15 and iPhone 16 increase in India soon?
Apple is set to withdraw DG support for retailers and channel partners, removing the discounts previously offered to customers. This will push the effective prices of the iPhone 15 and iPhone 16 up by around Rs 5,000 for Indian buyers.
How much is the expected price hike for iPhone 15 and iPhone 16 in India?
The iPhone 15, currently priced at Rs 59,900, could increase to around Rs 63,000 to Rs 64,900. The iPhone 16, priced at Rs 69,900, may rise to approximately Rs 73,000 to Rs 74,900 after DG support withdrawal.
Is it advisable to buy iPhone 15 or iPhone 16 now or wait for a price drop?
It is advisable to buy the iPhone 15 or iPhone 16 this week before DG support fully disappears. Some retailers may be clearing stocks at the older, lower prices before the price hike takes effect.
Will the withdrawal of DG support impact the official MRP of iPhones?
No, the official MRP set by Apple remains unchanged. However, without DG support, customers will no longer get unofficial discounts, making the effective price closer to the listed MRP or higher.
How does DG support differ from official discounts on iPhones?
DG support is a backend incentive given to retailers, enabling them to offer discounts without lowering the official MRP. Official discounts are publicly advertised and reflected in the MRP, whereas DG support discounts appear as unofficial price cuts.
At marvelof.com, we spotlight the latest trends and products to keep you informed and inspired. Our coverage is editorial, not an endorsement to purchase. If you choose to shop through links in this article, whether on Amazon, Flipkart, or Myntra, marvelof.com may earn a small commission at no extra cost to you.