Instagram Plus introduces features such as Story Spotlight, custom audiences, viewer insights, and more tools.
Photo Credit: Instagram
Instagram Plus is priced at USD 3.99 per month for global users.
Subscribers get access to features such as Story Spotlight, Story Rewatch Insights, and more.
The service also introduces profile customisation options, including custom app icons, and bio fonts.
Meta-owned Instagram has announced a new premium subscription, Instagram Plus. It is worth noting that Instagram Plus unlocks exclusive benefits focused on better storytelling, deeper insights, audience control, and personalisation.
Similar to Snapchat+ and X Premium, the new service by Instagram is now rolling out globally, and includes Story rewatch insights, extended Story duration, custom app icons, and much more. Here's the price, features, and all the other details the platform has announced.
The platform has revealed that Instagram Plus is priced at USD 3.99 per month for global users. Meanwhile, it is likely priced at Rs 299 per month in India. However, the platform is offering the service free for the first month as a trial for iOS and Android users.
Instagram Plus is built around three key pillars: stronger connections, greater control, and enhanced profile personalisation.
Photo Credit: Instagram
Story Spotlight: This feature lets your Stories appear at the top of your friends' feeds. Instead of your Story getting buried among others, it gets prominent visibility, helping more friends see it first.
Super Hearts: With Instagram Plus, users also get Super Hearts for Stories, and the ability to create Multiple Story Audiences, suggesting they can make several custom lists for sharing Stories, instead of being restricted to just one Close Friends group.
Multiple Story Audiences: With this feature, users can create as many audience lists as they want. This will allow them to share exactly the right Story with the right set of people.
Story Extend: While Stories currently last for 24 hours, with "Story Extend" support, Instagram Plus users can make their Stories stay visible for up to 48 hours, giving friends more time to view them.
Story Preview: Normally, when a user views a Story, their username appears in the viewer list. With Story Preview, they can peek at Stories anonymously. This suggests that the person who posted it won't see that a user has viewed it.
Story Rewatch Insights: This feature lets Instagram Plus users see exactly how many times their Story has been rewatched by viewers. It gives users a better idea of how engaging their content really is.
Search Viewer List: Instead of manually scrolling through a long list of viewers, Instagram Plus subscribers can simply type a name in the search bar to quickly check whether a specific person has viewed their Story or not.
Custom App Icon: Through this feature, Instagram Plus subscribers can choose their own app icon from a curated selection of designs created by Instagram and Instagram creators.
Custom Bio Font: This feature helps Instagram Plus users customise the font of their profile bio to better match their personal vibe and aesthetic.
More Profile Pins: Currently, the platform allows users to pin 3 posts, but with the new Instagram Plus subscription, users can pin up to 6 posts to their profile.
Post Directly to Profile: With this feature, users can post directly to their profile or Highlights without it appearing in their followers' feeds.
Open the Instagram app on your phone.
Go to your Profile.
Tap the three horizontal lines in the top right corner.
Scroll down in the menu and look for "Instagram Plus".
If you see "Instagram Plus," you have received the offer.
If you don't see it, it hasn't reached your account yet.
The new service aims to enhance the overall user experience through better ways to connect with friends, access detailed Story analytics, and customise profiles. It also reflects a wider shift happening across social media.
Notably, platforms like Snapchat+, Telegram Premium, and X Premium have successfully built paid subscription models by offering exclusive extras, while keeping the core experience free for everyone.
What is Instagram Plus and how does it work?
Instagram Plus is a premium subscription offered by Instagram that provides access to additional features focused on Story sharing, profile customisation, audience management, and engagement insights. Subscribers can access these features directly through the Instagram app after signing up for the service.
What features does Instagram Plus offer that the regular app does not?
Instagram Plus includes exclusive features such as Story Spotlight, Super Hearts, Multiple Story Audiences, Story Extend, Story Preview, Story Rewatch Insights, Search Viewer List, Custom App Icons, Custom Bio Fonts, additional Profile Pins, and the ability to post directly to a profile or Highlights without appearing in followers' feeds.
Is Instagram Plus safe to use on Android devices?
Yes, Instagram Plus is an official subscription offered by Instagram and can be used safely on Android devices through the official Instagram app.
Can you download Instagram Plus from the Google Play Store?
No, Instagram Plus is not a separate app. Users need to update or install the official Instagram app from the Google Play Store and then subscribe to Instagram Plus if the feature is available in their region.
What are the risks of using Instagram Plus?
Since Instagram Plus is an official Instagram subscription, there are no additional security risks beyond those associated with using the standard Instagram app. Users should, however, continue to follow good security practices, such as enabling two-factor authentication and keeping their accounts protected.
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